As you may know, the
core entity for businesses on Facebook is the Facebook Page. Your very
own customised Facebook Page can become a mini-site for your brand within
Facebook. Creating a powerful Facebook Page is SO MUCH MORE than just signing
up for a business page and giving your customers a wall, some company
information and some photos. You need to give your customers a reason to
keep returning, useful information and the ability to do things they might do
on your website from within the Facebook environment itself. In essence,
you need to have people actually 'Like' going to your Page.
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